03 ByJookSing
Overview
"byJookSing" is an Etsy Shop that sells stickers, cards and prints. This passion project was started by Karen and I to create items that we love. After our rebranding, the shop catered towards a Chinese Canadian audience with stickers of food, snacks and desserts we grew up on.
Tools used:
Adobe
Illustrator
Photoshop
Figma
Instagram
Etsy
Duration
July 2020 - August 2021
After analyzing which products did the best and which we enjoyed making the most, Karen and I soon realized we should target a smaller demographic that we would understand. Thus, we rebranded to "byJookSing" which reflects on our Canadian Chinese background of being stuck between two cultures.
Branding
One brand, two styles
After several series, we settled on a more cohesive style while having our own mixed in the products. This was done by setting up a small style guide for each theme which included types of lines, colour palettes, and type of shading.
Socials
After a few trials, we decided to have a set of three posts dedicated to each theme/product launch. Check out more of our social posts over at our Instagram!
Commissions
We received a commission from our professor at the University of Waterloo to create drink graphics to use in her class. After settling on a pastel colour scheme and a set stroke weight, we worked on the project on Illustrator.
Product photos
I took photos for most of the product launches to use on our socials and Etsy listings.
Through this project I've learned more about branding, collaboration, time management, communication, and leadership. Additionally, I have been able to practice different styles of digital art including a bit of isometric design.
Thank you to Karen for being an amazing partner in this project <3
To learn more about my design process contact me below!
Key takeaways
More of my work
Check it out 👀
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Check it out 👀 〰️
