02
The MindBridge Conference
Overview
The MindBridge Conference is an annual conference which was originally for users only, but expanded to the public as well this year.
This event has a different branding from the usual, with bright blues and a glow on dark backgrounds along with various shapes similar to the usual circle. Assets created for the event include: an intro animation, an asset hub, social posts, blog images, presentation templates and a promo video.
Role
Graphic design specialist
(Reporting to/ working with Senior Creative Marketing Manager)
Duration
July - September 2024
Tools used:
Adobe
Illustrator
Photoshop
After Effects
Microsoft 365
Figma
Intro & Outro animations
I created the intro/outro animations to bookend the session recordings to keep them on brand.
Asset hub
The asset hub was created on Sharepoint. The purpose was for employees to easily access all conference related assets in one location with a clear layout. This included Powerpoint templates, LinkedIn banners, meeting backgrounds, and more. I rebranded icons we use for our regular design hub and laid out examples of our socials and presentation slides for the banners.
Socials
The following are socials we made in Figma to promote the sessions at The MindBridge Conference.
Blog images
These images were made as covers for the blogs which has a summary and link to the session recording.
Here is how the blog images look within the company website:
Presentation template
We created these decks for the speakers to use. Further detailed edits were done on each deck after the content was finalized. Here are some examples of the slides that we made.
Promo video
This video was posted onto LinkedIn to gather registrants and played at the opening keynote to welcome the attendees. A cropped, simplified version was also used for the event platform header.
My experience at MindBridge has developed my adaptability and creativity. The conference challenges me to think further outside the box and find new ways to incorporate the event only branding.
This project gave me the experience to work in a fast-paced environment and assist behind-the scenes in a large online conference.
Thank you to the MindBridge team <3 It’s always a pleasure working with you!
Contact me to learn more about my design process.
Thank you MindBridge!
More of my work
Check it out 👀
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Check it out 👀 〰️
