01 MindBridge
Overview
MindBridge is an AI - powered platform that analyzes all transactional data continuously to manage risk. The branding emphasizes a connection between human aspects and technology through hand drawn circles and underlines while maintaining a clean and sharp look.
Role
Marketing graphic designer
Graphic design specialist
(Reporting to/ working with Senior Creative Marketing Manager)
Duration
May 2022 - July 2024
July 2024 - Current
Tools used:
Adobe
Illustrator
InDesign
Photoshop
Premiere Pro
After Effects
BeePro
(Email builder)
Microsoft 365
Figma (Socials & Web design)
Social posts
We designed posts for LinkedIn, and previously, Instagram. Posts are usually created for campaigns, events, awards won, and product releases. They are a combination of static images, videos and motion graphics.
As of June 2024, our LinkedIn’s engagement rate was at 15.41%. Currently, we have 14K followers.
KPMG and MindBridge’s strategic alliance (2023)
To ensure the announcement stands out compared to our other posts, we opted for animations, dark gradients and video backgrounds.
Product release
Release posts show the new screen or new feature that has been added to the MindBridge platform. The 4-6 social animation shows how to use the new feature within the platform.
Misc. socials
Other socials that were created as one-offs, including webinar promotions and blog posts.
Post - event video
For events that the company attends, we create videos before and after for promotions. I create shot lists for attendees to help them capture videos, then go through the footage afterward to create a recap. These videos are usually created within a two-day deadline after the the footage is uploaded. Unused footage is used in future pre - event promos.
Ads
We created ads for CFO Brew, a newsletter for financial professionals which fit the company’s target demographic. The three ads garnered 329k impressions, around 100k per ad. Our ad engagement was 3x the overall newsletter’s rate. These assets were also resized and reused on LinkedIn.
MindBridge Academy animation
MindBridge Academy is the internal and customer learning portal. It includes courses about the platform’s functionality and training for new product releases. The animation shows a brief overview of all the features and rebranding. This was made in collaboration with MindBridge’s education team.
Storyboard & guide
I created a guide when presenting the storyboard to the education team to facilitate envisioning the animation from stills and so they could review the slides afterwards. The storyboard allows for the team to see the expectations and add changes before the animation drafts are sent out. Presenting this also allowed me to specify which assets were needed for the animation and further clarify missing details.
Final product
After two review processes within the design and education teams, the final product was uploaded onto the company website and Youtube.
Thank you MindBridge!
My experience at MindBridge has developed my adaptability and creativity.
From Sharepoint to email designs to animations, working at MindBridge has given me opportunities to learn many new platforms and ways to design.
Furthermore, these projects have developed my skills in presenting to stakeholders, collaborating with departments outside of design.
Thank you to the MindBridge team <3 It’s always a pleasure working with you!
Contact me to learn more about my design process or hear about more projects from MindBridge!
More of my work
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