05 LleTTona

Overview

lleTTonna is a start-up helping moms cope with postpartum depression after their pregnancy.

After being a team member for 8 months, I was given the opportunity to lead the marketing graphics team. I distributed and assisted with graphic design work for social media, posters, and an animated advertisement.

Role
Marketing Graphic Designer

Design Lead

Duration
August 2020 - May 2021

May 2021 - August 2021

Tools used:

Adobe
Illustrator
After Effects

Figma

Branding

Before becoming the design lead, I was involved in creating the branding style guide, characters with reusable outfits and hair to use on lleTTonna's website, and social media along with a larger team during August 2020 - April 2021. This involved a lot of brainstorming and gathering inspiration before we developed our final guide.

Social media

Following our brand guidelines and copy, we made social media posts for every week. I distributed the work at weekly meetings and participated in creating posts as well.

Animation

Due to our minimal experience with creating moving graphics from the majority of the team, the initial response to making a minute long video was confusion and panic.

I created a general layout for what we needed to create and distributed the work into sections.

After deciding on a voiceover and receiving a script, we created a storyboard on Figma to understand the workload and develop a flow between each section.

After weeks of designing, we exported each of our sections and combined them together. Watch the final product below!

Thank you lleTTona!

I learned to collaborate with a larger group of graphic designers while experimenting with a new style. The weekly online meetings also allowed me to practice communication and leadership.

Thank you to all the graphic designers that I worked with during this period at lleTTona, it was a gift to learn from each of you and to have the opportunity to lead such creative people :)

To learn more about my design process contact me below!

More of my work

Check it out 👀

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Check it out 👀 〰️